​NEW THIS YEAR:
Completeness of Entry 1-3 points assigned by both Staff AND Judges 

Staff scores based on submission requirements-Naming format, required photographs, JPEG file formats & resolution, payment and deadlines 
Judges score based on if enough information is provided to appropriately judge the entry
  1.  Less than half the information was provided or kess than half of submisison requrements were met
  2. At least half of  information provided & at least half of the submission requiremnets were met
  3. All information was provided & all submission requirements were met 

    2015 Regal
    MARKETING AWARDS
    $100 each entry

    Click MARKETING AWARDS to download a copy of Categories, Submission Requirements and Judging Criteria.
    NOTES/ SPECIAL REQUIREMENTS

    All Companies/Individuals must be an active member of the Sales & Marketing Council of HBA/DE at time of application.

    All Photos must be named in the following format: Company_Model or Entry Name_Description.

    If you're unsure of your membership status, please contact Sunny Schmidt sschmidt@hbade.org

    All images must be HI Resolution', 300 DPI

    Best Print Ad

    Best Use of Technology
    Website, Social Media, Email, Etc.

    Best Promotional Piece
    Print, Electronic, Video, Billboard

    Best Image Campaign
    Minimum submission of 3 separate advertising pieces required    .

    Best Logo

    Best Event/Promotion

    Best Marketing of the Year
    Must submit additional hard copies for each entry. Based on total points awarded in any 3 of the advertising categories. If more than 3 categories are entered, must denote which categories you considered. In the event of a tie, judges will choose..


    Hard Copies are encouraged for brochures, direct mail, etc.

    Mail or drop off to 1600 N Little Creek Road, Dover DE 19901

    Judging Criteria

    One score overall on a scale from 1-10
    • Actual Results
      Were there measurable results? What were they and were they positive? Increased sales, foot traffic, website hits, etc.
    • Target Market
      Is it clearly defined? Is the visual appeal and message effective in relation to the target market?      Is there a clear call to action? Is it effective and relevant?
    • Visual Appeal Message
      Overall aesthetics, flow of the piece. 
    • Creativity
      Comparatively to other pieces i the market. Is there anything fresh and new or out of the box?
    • Completeness of Entry 
      All requirements were met and information complete.
    Max file size: 20MB
    Max file size: 20MB
    Max file size: 20MB
    Max file size: 20MB
    Max file size: 20MB

Best Marketing Entry

$100.00
 
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