MARKETING AWARDS
    $100 EA​​CH

    General Information
    At times, the same award may be awarded in different company sizes. This is not a guarantee. 
    Use the title as  you would like it to appear on the  Award. Record these titles, they will be needed at check out and for dropbox submissions. 
    List Company name as you would like to appear on an Award. Company names are not shared with Judges. 
    Max 150 Words.   General description of your entry for judges. What was the ad's purpose, how was the ad used, where it can be found and if applicable, how long it was available. 
    IE This welcome brochure can be found in all of our models. The brochure is used to educate prospects about the area, our company culture, and our community amenities.

    ​For an advertisement: This ad was one of 3 ads used during  a month long campaign  to promote our June incentive program. It was found in newspaper a, newspaper B, and magazines D and E. 
    Did  your company create this marketing piece or did a retail or manufacturing  company (not marketing or design) have  this piece created? 
    SUBMISSION INFO & REQUIREMENTS
    Must submit on Call to Entry Submission List!
    ​
    Review general requirements for all entries. Files can now be submitted by via the file sharing site www.dropbox.com or file upload (below) Failure to comply to any submission requirements will be accounted for in the Completeness of Entry Scores
    Special Requirements: 
    • Best Image Campaign requires submission of  a minimum of 3 separate advertising pieces. These pieces can be considered for other marketing awards.
    • Best Social Media Campaign or Best Website- provide links (URL) in the entry summary
    • Best Video- submit videos via You Tube Link (URL) in the entry summary and upload screenshot (from first 5 seconds of video)
    • Best Event or Promotion - Must include event promotional material, video MP3 and/or photos
    • Best Brochure/Booklet-  (5) hard copies required.  Send or Deliver to the BRAD Office.
    • Best Marketing of the Year is awarded to the highest point score in 3 separate marketing categories. You must apply for this at check out. 
    • Hard copies are not required for any entry aside from brochure or booklet, but can help  set your entry apart if notable materials were used. No need to deliver printed copies of print ads., they are not sent to judges. ​
    JUDGING CRITERIA
    Provide information you deem necessary to best present your entry to judges below.  In addition to the Completeness of Entry Score (assigned by staff and Judges) Judges will assign a 1-10 score based on the following criteria:
    ​
    Target Market, Message, & Results  Max 150 Words - Please answer the questions below within your entry.
    • Who are you trying to reach with what message? 
    • How is the message relevant to your target market?
    • What is the call to action,  is it clear?  
    • Were there measurable results and were they positive? Increased sales, foot traffic, website hits, etc.
    For criteria below, notes to judges are optional and will have no impact on your completeness of entry score. ​
    ​
     Visual Appeal  Max 150 Words - Please answer the questions below within your entry.
    • How do the Overall aesthetics lend to the flow of the piece?
    • How does the visual appeal match the target audience and intended message? 
    Market Comparison & Creativity  Max 150 Words - Please answer the questions below within your entry.
    • How does this entry stand up to the competition? 
    • Comparatively to other pieces in the market is there anything fresh and new or out of the box?
    • Is there anything particular you want to point out to the judges? 

    File Submissions

    Please submit all files via www.dropbox.com to dotfaw@brad-de.org

    $100 Entries Naming Format
    Company _Entry Type (Best Print ad, Best Logo etc.)_Entry Title (same as used when submitting form) _Image Description (if needed) IE BRAD_Merchandising_WoodsmanModel_entry.jpg
     
    Of the Year Entries must submit photos & logo to be used in Regal Book. (See Community of the Year submission page for listing options & details) 
    Company _County _Of The Year_Listing Image 
    IE BRAD_KENT_BuilderCommunity_MainImage  or     BRAD_KENT_BuilderCommunity_landscape1