HBADE Events
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Requirements & Info
Submit an Award
>
Marketing
Merchandising
Best Home
Best Design
Best Amenity Value
Remodeling Excellence
Individual Achievements
Million Dollar Club
Of the Year Categories
HERO (Covid 19) Outstanding Service Award
Remodeling Excellence of the Year
Custom Home Builder of the Year
Submission Page
Check Out
BRAD Website
MARKETING AWARDS
$100 EACH
General Information
*
Indicates required field
Email
*
Choose One
*
Less than 20 Homes Built/Year for Builders OR Associates w/Less than 25 Employees
21-75 Homes Built/Year for Builders OR Associates w/25-100 Employees
75+ Homes Built/Year for Builders or Associates w/100+ Employees
At times, the same award
may
be awarded in different company sizes. This is not a guarantee.
Marketing Entry
*
Best Print Ad
Best Postcard or Direct Mail
Best Logo
Best Informational Brochure or Booklet
Best Billboard
Best Social Media Campaign
Best Website
Best Email Blast
Best Video or Commercial
Best Event or Promotion
Best Image Campaign
Title of Entry
*
Use the title as you would like it to appear on the Award.
Record these titles
, they will be needed at check out and for dropbox submissions.
Company
*
2-3 Sentence Entry Summary
*
List Company name as you would like to appear on an Award.
Company names are not shared with Judges.
Max 150 Words.
General description of your entry for judges. What was the ad's purpose, how was the ad used, where it can be found and if applicable, how long it was available.
I
E
This welcome brochure can be found in all of our models. The brochure is used to educate prospects about the area, our company culture, and our community amenities.
For an advertisement:
This ad was one of 3 ads used during a month long campaign to promote our June incentive program. It was found in newspaper a, newspaper B, and magazines D and E.
Was this a co-op advertising piece?
*
Yes
No
Did your company create this marketing piece or did a
retail or manufacturing
company
(not marketing
or design)
have this piece created?
SUBMISSION INFO & REQUIREMENTS
Must submit on Call to Entry Submission List!
Review
general requirements
for all entries. Files can now be submitted by via the file sharing site www.dropbox.com or file upload (below)
Failure to comply to any submission requirements will be accounted for in the Completeness of Entry Scores
Special Requirements:
Best Image Campaign
requires submission of a minimum of 3 separate advertising pieces. These pieces can be considered for other marketing awards.
Best Social Media Campaign or Best Website
- provide links (URL) in the entry summary
Best Video
- submit videos via You Tube Link (URL) in the entry summary and upload screenshot (from first 5 seconds of video)
Best Event or Promotion
-
Must include event promotional material, video MP3 and/or photos
Best Brochure/Booklet
-
(5) hard copies required.
Send or Deliver to the BRAD Office.
Best Marketing of the Year
is awarded to the highest point score in 3 separate marketing categories.
You must apply for this at check out.
Hard copies are not required for any entry aside from brochure or booklet, but can help set your entry apart if notable materials were used.
No need to deliver printed copies of print ads., they are not sent to judges.
JUDGING CRITERIA
Provide information you deem necessary to best present your entry to judges below.
In addition to the
Completeness of Entry Score
(assigned by staff and Judges)
Judges will assign a 1-10 score based on the following criteria:
Target Market, Message, &
Results
Max 150 Words - Please answer the questions below within your entry.
Who are you trying to reach with what message?
How is the message relevant to your target market?
What is the call to action, is it clear?
Were there measurable results and were they positive
? Increased sales, foot traffic, website hits, etc.
Target Market, Message, & Results
*
For criteria below, notes to judges are optional and will have no impact on your completeness of entry score.
Visual Appeal
Max 150 Words - Please answer the questions below within your entry.
How do the Overall aesthetics lend to the flow of the piece?
How does the visual appeal match the target audience and intended message?
Visual Appeal
*
Market Comparison & Creativity
Max 150 Words - Please answer the questions below within your entry.
How does this entry stand up to the competition?
Comparatively to other pieces in the market is there anything fresh and new or out of the box?
Is there anything particular you want to point out to the judges?
Market Comparison & Creativity
*
File Submissions
Please submit all files via www.dropbox.com to
dotfaw@brad-de.org
$100 Entries Naming Format
Company _Entry Type (Best Print ad, Best Logo etc.)_Entry Title (same as used when submitting form) _Image Description (if needed) IE BRAD_Merchandising_WoodsmanModel_entry.jpg
Of the Year Entries must submit photos & logo to be used in Regal Book. (See Community of the Year submission page for listing options & details)
Company _County _Of The Year_Listing Image
IE BRAD_KENT_BuilderCommunity_MainImage or BRAD_KENT_BuilderCommunity_landscape1
Submit
Home
Start Here
Step by Step Instructions
Requirements & Info
Submit an Award
>
Marketing
Merchandising
Best Home
Best Design
Best Amenity Value
Remodeling Excellence
Individual Achievements
Million Dollar Club
Of the Year Categories
HERO (Covid 19) Outstanding Service Award
Remodeling Excellence of the Year
Custom Home Builder of the Year
Submission Page
Check Out
BRAD Website